Essential Tips On Jewelry Website Design and Marketing

 

Why Do Jewelers Need a Website?

You might have the most fashionable and attractive pieces of jewelry for sale at your shop, but you might not necessarily have the best website on hand, your website's purpose is to attract more customers. If your current website isn’t attracting the right kind of clientele, or your site simply doesn’t represent your brand, it may be time for a redesign.

A few years ago, you may not have felt that you needed a website, now consumers primarily do their research and decision-making online - that is, now that a majority of shoppers look up stores on search engines and visit websites before even setting foot in a retail location – it's crucial to have a website for your business. You can create a new website that features multiple sections that cover a variety of products the customers might be interested in. This includes helping people find specific types of products. Finally, your website should have a structure and organization that makes sense to visitors.

Best Practices for Jeweler Website Design

Now you know why website design is so important, here are some best practices your website should follow. If your goal is to design the best jeweler’s website, these tips will ensure that your customers have a positive association with your brand, making them more likely to visit you for their next fine jewelry purchase.

  • Clean and Simple Layout
  • Keep the Colors In Control
  • Inspiring and Motivational Images
  • Easy Navigational Options
  • Mobile Friendly Website Structure
  • Bold text can be used around many spaces to highlight things of value.
  • Add keywords relating to the jewelry you are selling to your URL, title tags, and any meta or image tags you want to utilize.
  • Use keyword phrases to go alongside the keywords you want to use.
  • Metatag descriptions should be included with terms based on what you wish to discuss on your page.
  • Any keywords or phrases you use have to be relevant to the subject matter on your pages.
Are Motion Graphics Fine?

Motion graphics like a slideshow or carousel effect can work provided you don’t make those things too complicated:

  • Look for plugins that work on your site development platform. There are many motion graphics programs to utilize, for instance.
  • Keep the images on the motion graphics small in size.
  • Review the tags on each image you use.
  • Look at whether or not a user needs a plugin to load the motion graphics. Avoid anything that requires extra software.
  • Use styles instead of images where possible
Essential Tips On Jewelry Website Design and Marketing

Your website design is most effective when visitors are engaged, stay longer on a page, and occasionally revisit. How does your website stand up to the competition?

So how do we create great web design?

 

how do we create great web design?

 

Here are 5 design tips that will amp up your homepage:
  • Compelling Content
  • Simple dDesign Sells
  • Ready for Mobile Sales
  • Don’t be too 'salesy'
  • Use effective call-to-action buttons
5 design tips that will amp up your homepage

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